Warrior Lacrosse media player
WARREN, MI, August 8, 2008 -- Warrior Sports announced today the unveiling of their updated lacrosse website, www.warriorlacrosse.com. The Warrior website employs the latest and most sophisticated next generation technologies, software tools, and programming capabilities available in relational content management to create a totally interactive and dynamic Internet experience for lacrosse enthusiasts.
"Much like our product development strategy, we are pushing the boundaries of consumer product websites. It's a ground-breaking effort to merge product, brand experience, and a social platform into one cohesive site," said Adam Werder, Brand Marketing Manager for Warrior Lacrosse. "Warriorlacrosse.com is designed for young people who grew up with the Internet and interactive media as their source for news, information, entertainment and communication."
The warriorlacrosse.com website works by intelligently linking content to other related content. The site will be continually updated with new content from Warrior and from uploads and links provided by site users.
"Most other sites are divided into buckets and silos," explains Werder. "Typically, equipment goes here, events go there, and videos of pro athletes are over here. On warriorlacrosse.com, there are no walls. Everything is interconnected by content tagging. People can check out tech in the new Evo Ti head and beside it is a highlight of Mike Leveille playing with it for the Chicago Machine. Next to that is a video of a high school player from Southern California doing stick tricks or outtakes from the latest Warrior commercial."
"We want to give people a new experience every time they visit our website," concludes Werder. "Most consumer product websites are an online catalog and after you've flipped through, the experience is done. The catalog approach and stagnate media no longer cut it. On warriorlacrosse.com, content is king."
The new Warrior website was developed through a collaborative process between Warrior, Core, Warrior's marketing and advertising agency located in St. Louis, Missouri, and web developer welikesmall of Salt Lake City, Utah. Greg Shadwick of Core commented, "Everything is interwoven. Everything is connected. Everything is constantly changing. Just like the world we live in." The user-driven social network phase of the site is scheduled to launch in mid-September.
Headquartered in Warren, Michigan, Warrior Sports is recognized as a premier manufacturer of innovative, high performance, cutting-edge equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1993 by former champion lacrosse player Dave Morrow, Warrior was acquired by privately-held New Balance in February 2004. Warrior is dedicated to a core set of principles: technical superiority, grassroots marketing, original and creative youthful expression, and strong partnerships with retailers and suppliers. For more information please visit www.warriorlacrosse.com.
NUTTY_SQUIRREL_37 said 1 month, 3 weeks ago
Why isn't the hockey site linked?
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