ABOUT WARRIOR
Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse world.
Warrior is dedicated to a core set of philosophies and strengths: technical superiority, grassroots marketing, original and creative youthful expression, and strong partnerships with retailers and suppliers. Since creating the first titanium shafts in 1992, Warrior has constantly pushed the envelope in the evolution of the game. By taking a fresh, energetic approach to the game, and employing young, enthusiastic lacrosse players like Jesse Hubbard and Mark Millon, Warrior set out to change the game – the best gear in the world, developed by the best players in the world.
WARRIOR HISTORY
1992 – Princeton Junior Dave Morrow and his dad develop the first titanium lacrosse shaft prototypes. They are twice as strong and half the weight of aluminum or wood. Morrow and his Princeton teammates use these prototypes en route to the National Championship.
1993 – Dave Morrow starts Warrior lacrosse in his Princeton dorm room. The name Warrior is taken from his high school team in Michigan – the Brother Rice Warriors.
1994 – Warrior’s titanium shafts take the lacrosse world by storm, becoming a must for all defensive players at the NCAA level.
1998 – Warrior sponsors the victorious United States National team at the World Games in Baltimore, MD. This legitimizes Warrior as a true lacrosse brand.
2004 – Warrior is acquired by privately-held New Balance Athletic Shoe, Inc. Morrow stays on as President and CEO.
2005 – Warrior acquires California-based manufacturer Innovative Hockey and establishes Warrior Hockey. Warrior hockey sticks are an immediate hit in the NHL, and are quickly recognized as the highest quality hockey sticks available.
2007 – In a move that cements Warrior as the dominant force in the sport of lacrosse, Warrior acquires Boston-based lacrosse giant Brine. The deal also gives Warrior an avenue into women’s lacrosse, field hockey, soccer and volleyball.